Agriculture Marketing School Through Paid Ads

Before we teamed up, this agriculture training business was running their two-and-a-half-day Marketing Schools across NSW, VIC, and QLD.
The problem? Getting bums on seats.

They were investing heavily in print — newspapers, magazines, even mailouts — but had no real way to track what was working.
Every event felt like a gamble: would people come? Would the right people come?

They knew their program changed lives for farmers — teaching them how to market and trade livestock profitably — but they just weren't reaching enough of their ideal audience.

We traded guesswork for strategy (and spreadsheets for data).
Here's what we did:

Laser-focused targeting: Ran Meta ad campaigns directly to the specific regions where each event was being held — New South Wales, Victoria, and Queensland — reaching the right audience at the right time.

Old-meets-new approach: Trialled lead ads where prospects could opt in to receive more info in the mail. But not just any mail — we bundled a CD (with interviews and stories) and a teabag so they could "sit down with a cuppa and learn." 💌☕

Conversion-driven campaigns: Shifted focus toward direct event registrations for each location, with ad creative that reflected the community, results, and real-world impact of attending the school.

Full-funnel tracking: We built a system that finally made ROI measurable. No more wondering if ads were "working." We could see every dollar in, every sale out.

Since running Meta campaigns for this brand:

💰 $22K ad spend → $300K+ in trackable revenue
🎯 21x return on ad spend (ROAS)
👥 Consistent, high-quality leads — averaging $42 per conversion
🏆 10+ confirmed registrations from one recent campaign (not including spouses/partners added manually!)
💵 $9K+ in purchases tracked directly from ads in a single month

And here's the best part: each new student isn't a one-off sale. Many return to the school two or three times, or join the ongoing mastermind community — meaning the lifetime value of each customer far outweighs the initial acquisition cost.

Today, this brand's events sell out — and they're attracting the right audience: farmers who are serious about learning, investing, and growing their profit margins.

Instead of guessing which magazine ad might land, they've now got a repeatable, scalable system for filling every seat — with data to back it up.

From paddocks to profit. From print to performance. From uncertainty to unstoppable.

If you're running workshops, retreats, or events and you're tired of guessing what's working — let's change that.
I'll help you attract the right audience, fill your seats, and scale your impact with ads that actually convert.

👉 [email protected]