They were running a few Meta ads here and there, but without a clear strategy or focus. The traffic wasn't converting, the stock was constantly changing (because of limited editions), and there wasn't a system in place to bring in new customers — let alone nurture them to buy again.
Cue: me, the Paid Ad Strategist and Business Growth Expert 👋
Website optimisation: Made the entire site seamless, added an email opt-in with a discount for first-time buyers, and simplified the path to purchase.
Data-led ad strategy: Instead of "spray and pray" ads, we built a full funnel that covered:
Cold audiences (new potential customers)
Warm audiences (site visitors + engaged users)
Retargeting (those who added to cart but didn't check out)
Creative refresh: We swapped out generic visuals for high-performing product videos and collection-based catalogue ads — designed to grab attention and convert.
Sustainability in scale: Because so many products were limited edition, we helped the brand create a core collection — always in stock — which became the foundation for predictable growth.
Within just 2 years, this jewellery brand went from "market-only" to "marketing machine":
💰 $600,000+ in online sales generated
💌 VIP email list growth through consistent opt-ins and welcome offers
🔁 Returning customer rate increased significantly
💎 Consistent $20 - $30K months, even during seasonal dips
📊 Higher average order value from both new and repeat buyers
They've moved from selling at weekend markets to having an online store that converts 24/7. And the best part? The strategy isn't a one-off. It's built for long-term scalability and repeatable growth.
If you're an e-commerce brand ready to go from "good" to "holy heck, we're scaling" — let's chat.
👉 Email [email protected]
